Just a few minutes ago, it was officially announced that Microsoft and Oracle have entered into a partnership where Oracle will now certify and support Oracle software on Windows Server Hyper-V and Windows Azure. One of the main vehicles for enabling this is license mobility, which is new for Oracle. Customers can leverage the support and license mobility benefits effective immediately. That means you can call Oracle support directly for help, even when running in Azure or Hyper-V.
I heard rumblings about this announcement last week and thought about it a lot this weekend and had so many conflicting thoughts. After all, I sell SQL Server for a living, and I’m pretty loyal having been on the end user side for over 17 years, so I have a lot at stake.
- What did this mean for SQL Server?
- What does this say about SQL Server?
- Will this change how I sell SQL Server?
- What will my customers think about this announcement?
Selling SQL Server means you instinctively welcome the opportunity to go to battle with Oracle. Call me crazy, but I actually love those types of situations because I’m that confident in the overall value my product delivers to the people who use it, so “bring it” is my motto.
Having read a number of news outlets’ perspective on this new partnership, I wanted to provide my own. This partnership has nothing to do with SQL Server, and has everything to do with expanding the reach of Hyper-V and Windows Azure into the marketplace. Microsoft supports tons of 3rd party vendors, why wouldn’t Oracle want to expand their reach into the marketplace beyond today’s scope?
Ok, so it seems like a win-win here for both Microsoft and Oracle. I wanted to revisit the questions I’ve been mulling over for the last week, and I think the reality of what this new partnership actually says is quite interesting. Here’s how my initial questions have evolved since last week.
What does Oracle entering into this partnership actually say about the value they see in Hyper-V and Windows Azure?
What does it say about Microsoft’s Cloud and Virtualization platforms being Enterprise Grade for Oracle to support running their software in their number one competitor’s cloud? Yes, Oracle has offerings through Amazon, but Oracle and Amazon have not been in a dog fight for many, many years. That dog fight will not slow down because of this partnership.
Oracle’s upcoming release of 12c was named with a “c” to represent “cloud”, something Microsoft did last April with the release of SQL Server 2012, a cloud-ready platform. Microsoft is uniquely positioned to offer a cloud-ready information management platform on its own cloud, and Oracle likely saw this as a way to keep them in the off-premise game.
Actually, I want to thank Oracle for doing this, because it speaks volumes for the innovation Microsoft has introduced and this illustrates Oracle’s confidence in these platforms to make them part of their own offering.